Tuesday, June 8, 2010

A Little Blurb on Why Were Cool...

Stone_Cold_Fox is a small company, that works out of their home. They are a new company coming out of Southern California, that no one has seen before. Projecting a coastal girl style in a new light, by mixing it with a 70’s street aesthetic. Changing the way people view certain fashions, ie ; velvet all year round and no use of outrageous colors or prints. They capture a laid back style that appeals to women who don’t try to hard but still look fashionable and unique. The SCF girl stands out for her personal take on fashion and is a confident free spirited person. She shows the right amount of sexiness in a classy way of dress. Stone_Cold_Fox strives to make each garment timeless and avoids the word “trendy”. By letting you purchase any piece from a previous or current collection, Stone_Cold_Fox will never be in the goodwill pile. Each item is hand made and fabricated to a high quality level. Washed silks, and burnouts are always a collection staple, and the appliqu├ęs and laces are one of a kind. SCF believes good things are worth waiting for, that’s why every piece is made-to-order and specializes in personal fittings. Just debuting their second story collection and new website, SCF is on its way to becoming that hidden lifestyle brand that you will want to know about.
Gypsy Decay, the 2010 collection was designed throughout their recent travels to Bali, this collection plays with the idea of decay, naturalism, taxidermy stores and things left behind when you die. It takes a dark subject, and lightens it with tonal color blocking and texture. Their main muse was an archaic gypsy. SCF is avoiding fast fashion, by not only letting you buy previous collections, but telling stories with each new inspiration. The latest collection has 27 items, 18 looks and debuts their first accessory. The Cowboy Clutch. They plan to keep their small vibe, but expanding into men’s and home wear eventually.

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